Pengaruh Persepsi Harga dan Promosi terhadap Keputusan Pembelian

Survei pada Konsumen Tjiawi Café And Eatery, Kecamatan Ciawi, Kabupaten Tasikmalaya

Authors

  • Rini Amelia Universitas Perjuangan
  • Cece Rakhmat Universitas Perjuangan Tasikmalaya
  • Depy Muhamad Pauzy Universitas Perjuangan Tasikmalaya

DOI:

https://doi.org/10.56799/jim.v1i10.676

Keywords:

Price Perception, Promotion, Purchasing Decisions

Abstract

This study aims to determine the effect of price perception and promotion on purchasing decisions at Tjiawi Café and Eatery. This type og research is a quantitative research with causality method and survey approach. The population in this study is not know with certainty and the sample taken is 100 respondents. The analytical tool used is multiple linear regression analysis, with hypotesis testing, namely the F test and t test.

The results of the study based on the F test showed that the perception of price and promotion simultaneously had a significant effect on purchasing decisions. Based on the t test, it shows that the perception of price partially has a significant effect on purchasing decisions and promotion partially has a significant effect on purchasing decisions.

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References

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Khomilah, M. (2020). Pengaruh Promosi, Atribut Toko (Store Attributes), dan Inovasi Produk Terhadap Keputusan Pembelian pada Nick Coffe di Kota Bengkulu. Jurnal Entrepreneur Dan Manajemen Sains, 1(2), 202–215.

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Published

2022-09-01

How to Cite

Rini Amelia, Cece Rakhmat, & Depy Muhamad Pauzy. (2022). Pengaruh Persepsi Harga dan Promosi terhadap Keputusan Pembelian : Survei pada Konsumen Tjiawi Café And Eatery, Kecamatan Ciawi, Kabupaten Tasikmalaya. ULIL ALBAB : Jurnal Ilmiah Multidisiplin, 1(10), 3437–3443. https://doi.org/10.56799/jim.v1i10.676

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