Pengaruh Persepsi Harga dan Kualitas Produk terhadap Keputusan Pembelian

Survei pada Konsumen Toko Beras CV Wirabuana Tasikmalaya

Authors

  • Shahnaz Tsamarotul Puadah Universitas Perjuangan Tasikmalaya
  • Kusuma Agdhi Rahwana Universitas Perjuangan Tasikmalaya
  • Barin Barlian Universitas Perjuangan Tasikmalaya

DOI:

https://doi.org/10.56799/jim.v1i10.674

Keywords:

Price Perceptions, Product Quality, Purchase Decision

Abstract

The purpose of this study was to determine and analyze the effect of price perception and product quality variables on purchasing decisions on consumers of  rice shop  CV Wirabuana Tasikmalaya. The research method used is a survey method with data obtained directly through a questionnaire to 100 respondents taken from the consumer rice shop CV Wirabuana. The technique used is multiple regression. Based on the results of this study, it is known that there is a simultaneous significant effect between Price Perception and Product Quality on Purchase Decisions. Price perception partially has no significant effect on Purchase Decisions and Product Quality Partially has a significant effect on Consumer Purchase Decisions  rice shop  CV Wirabuana Tasikmalaya.

Downloads

Download data is not yet available.

Author Biography

Shahnaz Tsamarotul Puadah, Universitas Perjuangan Tasikmalaya

The purpose of this study was to determine and analyze the effect of price perception and product quality variables on purchasing decisions on consumers of  rice shop  CV Wirabuana Tasikmalaya. The research method used is a survey method with data obtained directly through a questionnaire to 100 respondents taken from the consumer rice shop CV Wirabuana. The technique used is multiple regression. Based on the results of this study, it is known that there is a simultaneous significant effect between Price Perception and Product Quality on Purchase Decisions. Price perception partially has no significant effect on Purchase Decisions and Product Quality Partially has a significant effect on Consumer Purchase Decisions  rice shop  CV Wirabuana Tasikmalaya.

References

Bayu Rifa, dkk. 2020. “Pengaruh Harga, Kualitas Produk, Dan Promosi Terhadap Keputusan Pembelian Kartu Perdana Internet Di Gallery Smartfren Denpasar”. Fakultas Ekonomi dan Bisnis. Universitas Mahasaraswati Denpasar:Denpasar.

Buds Katili, dkk. 2019. “Pengaruh Kualitas Produk Dan Persepsi Harga Terhadap Keputusan Pembelian Speaker Merek Yamaha di Fortino Audio Manado”. Fakultas Ekonomi dan Bisnis. Universitas Sam Ratulangi: Manado

I Gusti Ngurah Wahyu Cahyadi,dkk. 2020. “Pengaruh Persepsi Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Air Minum Dalam Kemasan Fotoqua Di Badung Bali. Volume 4:1. Skripsi. Tidak diterbitkan. Fakultas Ekonomi Dan Bisnis. Universitas Mahasaraswati Denpasar:Bali.

I Kadek Aristayasa, dkk. 2020.”Pengaruh Persepsi Harga Dan Brand Image Terhadap Keputusan Pembelian Dan Dampaknya Terhadap Kepuasan Konsumen”. Vol.15.No.2.3

Malonda, dkk. 2019. “Analisis Citra Merek, Harga Produk, Dan Kualitas Terhadap Keputusan Pembelian Handphone Samsung Pada Seluruh Gerai-Gerai Seluler di IT Center Manado”. Fakultas Ekonomi dan Bisnis. Universitas Sam Ratulangi:Manado.

Downloads

Published

2022-09-10

How to Cite

Shahnaz Tsamarotul Puadah, Kusuma Agdhi Rahwana, & Barin Barlian. (2022). Pengaruh Persepsi Harga dan Kualitas Produk terhadap Keputusan Pembelian: Survei pada Konsumen Toko Beras CV Wirabuana Tasikmalaya. ULIL ALBAB : Jurnal Ilmiah Multidisiplin, 1(10), 3517–3521. https://doi.org/10.56799/jim.v1i10.674

Issue

Section

Articles